What is Mystery Shopping?

Mystery shopping allows you to see your business from your customers' perspective. The valuable information gathered through mystery shopping helps you to evaluate your customer service and learn ways to improve it. This information can be gathered through mystery shopping visits to your outlet, mystery email surveys, mystery telephone calls, mystery postal audits and mystery online audits. You decide what aspect of your business you would like to survey and Spotcheck can work with you and advise on the best mystery shopping approach to use to achieve your goals.

Our trained mystery shoppers pose as ordinary customers and provide detailed evaluations of their experience using written reports or questionnaires based on the brief given by you. These are delivered to you online for fast turnaround and ease of reading.

You decide what we measure:

	First Impressions		Ambience
	Quality of Service		Product Knowledge
	Staff Attitude		Overall Experience

We will tailor the mystery shopping report to meet your operational standards, so that each section is scored and weighted to address the issues important to you.

Our mystery shopping programs are designed to give you precise and informative reports based on the quality of the customer service offered. We will tell you how your customers are being treated, first hand. Our reports will provide you with significant levels of "actionable" information.

We can design a mystery shopping programme to suit all budgets. Pricing for mystery shopping is dependent on how long and complex the shopping experience is. In addition, time or day restrictions add challenges to scheduling and therefore are more costly. Evaluations can take place weekly, monthly, bi-monthly, quarterly or bi-annually. Our mystery shopping programmes are flexible and can be altered as the needs of the business change.

Spotcheck have conducted mystery shopping exercises in Belfast, Dublin and throughout Nothern Ireland, Ireland and the UK.

What are the benefits of Mystery Shopping?