The Spotcheck Approach
Custom Design
Every company has different needs so every programme developed by Spotcheck is unique. We work with each individual client to agree objectives, shopper guidelines, reporting arrangements and timeframes. Either starting from a template form or creating a completely new form we produce a customised report questionnaire to accurately reflect the standards to be measured.
Implementing the Programme
Spotcheck maintain a base of current mystery shoppers throughout Ireland form a variety of different backgrounds. A "customer type" is ascertained for each visit and mystery shoppers are allocated to particular assignments based on e.g. age, sex and background. We choose qualified shoppers near your locations. Mystery shopping visits can take place as frequently as you wish, e.g. monthly, quarterly or bi-annually.
Shopper Preparation
For each visit the mystery shopper is fully briefed and receives a detailed "Assignment Brief" and the report questionnaire, including any special requests regarding times and dates. This ensures consistency and objectivity and that the shopper has a thorough understanding of the assignment.
The 'Shop'
A mystery shopper poses as an ordinary customer and undertakes the same type of activity as any regular customer and in the same type of circumstances. The mystery shopper pays careful attention to every detail of the visit, from the cleanliness of the premises to the friendliness of the employees, their sales ability and their product knowledge.
The Mystery Shopping Report
Within twenty four hours of the visit the mystery shopper will complete the report and return to Spotcheck, usually online. The report will be a mixture of answers to factual questions and comments. Each report is scrutinized for accuracy, consistency and detail by our Quality Assurance team. Reports are transmitted electronically to the client, along with quantitative analysis, if desired.
Follow Up
We make a point of meeting all clients on a regular basis to review reports and update requirements
Contact Spotcheck now on 028 9086 6502 about becoming a Spotcheck client
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